Ch.10 - Product Concepts

 What are the advantages of my products brand name?

My products (Mielle Pomegranate & Honey Leave-in Conditioner) brand name brings advantages due to the following associating factors behind the name.

• Focused on using Natural Ingredients in its products
• Tailors towards textured hair 
• Earned reputation as a trustworthy company
• Products are considered affordable with good value