Ch. 6 - Consumer Decision Making

Evoked set for Mielle Pomegranate & Honey Leave-in Conditioner: 

My product as well as its evoked set mainly use social media to market their products, making them some of the most popular level leave-in conditioner. My product and its evoked set may not be the best leave-in conditioner you could get, but are some of the most popular due to their marketing strategies, low pricing, and brand popularity.

1 - Camile Rose Curl Love Moisture Milk

2 - As I Am Leave-In Conditioner

3 - Shea Moisture Leave-In Conditioner