Ch. 16 - Promotional Planning for Competitive Advantage

 Mielle Leave-in Conditioner's Competitive Advantages

• Product quality - My product focuses on using high quality natural ingredients.
• Price - My product's set price point is relatively cheaper than it's competitors.
• Availability - My product can be found in over 100,000 stores in the U.S,  and in over 80 countries around the world.
• Loyalty - Starting in 2014 my products company has built a strong loyal community over the years.