CH. 4 - The Marketing Environment

 What Is The Target Market For My Product?

The target market for my product would be people with curly hair looking to take care of their hair, as my product is a moisturizing curl primer and detangler formulated for type 3-4 hair. With so many people having curly hair all around the world my product is sold in over 87 countries. Due to its natural ingredients my product can be offered to anyone of any age. My product is set at a price point of $12.99 which is fairly priced compared to other leave-in conditioners that range from about $10-$30 sometimes even more, making my product a pocket friendly option in its market.